Lily & Mayfair

EARLY CHRISTMAS SALE

Enjoy Our Exclusive Discounts - Up To 80% Off

Shop Now ⮕

Bestsellers

-55%

Daisy | Fleece Flower Sweater

£39.95

£39.95 ~~£89.95~~

SAVE 55%

Wrap Yourself in Effortless Winter Luxury Discover the Lily & Mayfair Fleece Flower Sweater, where...

-67%

Lily | Cambridge Wool Check Coat

£49.95

£49.95 ~~£154.95~~

SAVE 67%

Vintage Charm. Modern Power. A modern classic from Lily & Mayfair, where vintage charm meets...

-52%

Olivia | Half-Zip Pullover

£32.95

£32.95 ~~£69.95~~

SAVE 52%

Embrace Autumn with Effortless Elegance 🍂 Discover the Lily & Mayfair Premium Pullover — where timeless...

-46%

Seraphine | Warm Neck Jumper

£34.95

£34.95 ~~£65.00~~

SAVE 46%

Embrace Autumn in Timeless Style 🍂 Discover the Lily & Mayfair Roll Neck Jumper, where refined...

-55%

Matilda | Warm and Stylish Cardigan

£39.95

£39.95 ~~£89.95~~

SAVE 55%

Discover the Matilda Cardigan, where cozy warmth meets vibrant elegance. This exquisite piece is designed...

-40%

Chloe | Slimming Radiant Sweater

£29.95

£29.95 ~~£49.95~~

SAVE 40%

ELEVATE YOUR LOOK WITH TIMELESS CHARM Discover the perfect blend of comfort and style with...

-57%

Ava | Christmas Jumper with Buttons

£29.95

£29.95 ~~£69.95~~

SAVE 57%

Discover the Lily & Mayfair Christmas essential, where timeless elegance meets comforting warmth. Gentle Warmth:...

-66%

Grace | Flattering Chic Jacket

£59.95

£59.95 ~~£179.95~~

SAVE 66%

ELEVATE YOUR LOOK WITH TIMELESS ELEGANCE The Mia | Elegant Long Coat brings a touch...

-58%

Amelie | Winter Flower Sweater

£34.95

£34.95 ~~£84.95~~

SAVE 58%

Wrap Yourself in Effortless Winter Luxury Discover the Lily & Mayfair Fleece Flower Sweater, where...

-61%

Ellis | Warm & Elegant Turtleneck Sweater

£34.95

£34.95 ~~£89.95~~

SAVE 61%

Discover the Lily & Mayfair Ellis Turtleneck Sweater, where vintage allure meets cozy sophistication. Crafted...

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Coats & Jackets

-67%

Lily | Cambridge Wool Check Coat

£49.95

£49.95 ~~£154.95~~

SAVE 67%

Vintage Charm. Modern Power. A modern classic from Lily & Mayfair, where vintage charm meets...

-66%

Grace | Flattering Chic Jacket

£59.95

£59.95 ~~£179.95~~

SAVE 66%

ELEVATE YOUR LOOK WITH TIMELESS ELEGANCE The Mia | Elegant Long Coat brings a touch...

-63%

Ivy | Elegant Houndstooth Check Blazer Coat

£59.95

£59.95 ~~£164.95~~

SAVE 63%

Elevate Your Elegance Discover the Lily & Mayfair tailored blazer, where timeless sophistication meets modern...

-60%

Matilda | Double-Breasted Long Winter Coat

£59.95

£59.95 ~~£149.95~~

SAVE 60%

Embrace Timeless Elegance Discover the Lily & Mayfair exquisite long coat, where sophistication meets comfort....

-56%

Isabella | Long Coat with Buttons

£64.95

£64.95 ~~£149.95~~

SAVE 56%

Elegance Redefined for Every Season Discover the Lily & Mayfair coat, where timeless sophistication meets...

-61%

Victoria | Classic Collar with Button Closure

£59.95

£59.95 ~~£154.95~~

SAVE 61%

Elevate Your Elegance with Timeless Charm Discover the Lily & Mayfair blazer, where sophistication meets...

-59%

Margot | Lightweight Long-Sleeve Coat

£64.95

£64.95 ~~£159.95~~

SAVE 59%

Embrace Elegance with Every Step Discover the Lily & Mayfair trench coat, where timeless sophistication...

-61%

Clara | Cambridge Checked Coat

£59.95

£59.95 ~~£154.95~~

SAVE 61%

Embrace Elegance with Every Step Discover the Lily & Mayfair coat, where timeless style meets...

-61%

Harriet | Elegant H-Line Trench Coat

£64.95

£64.95 ~~£169.95~~

SAVE 61%

Elegance in Every Step Discover the Lily & Mayfair trench coat, where timeless sophistication meets...

-59%

Hazel | Vintage Full-Length Coat

£74.95

£74.95 ~~£184.95~~

SAVE 59%

Embrace Elegance and Warmth Discover the Lily & Mayfair winter coat, where timeless elegance meets...

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Lily & Mayfair - 10th Christmas

Ten years ago, I opened a small boutique in Mayfair, London, with a simple dream: to create a place where women could feel truly themselves, confident, comfortable, and effortlessly elegant. I never imagined how many hearts would walk through our doors, or how many stories would become part of ours.

When my daughter joined me, everything changed. Her creativity, her warmth, and her belief in what Lily & Mayfair could be breathed new life into our little brand. Together, we built more than a store, we built a family. A home filled with laughter, shared moments, and unforgettable memories passed between generations of women.

And now, as we celebrate our 10th Christmas together, I find myself more grateful than ever. This season isn’t just about festive sparkle, it’s a moment to reflect on the love, loyalty, and supportthat have carried us through a decade of growth and joy.

This Christmas, our celebration is more than a sale. It’s a heartfelt thank-you for believing in us, for choosing us, and for being part of our story.

With all my love and appreciation,

Lily

Cardigans

-55%

Matilda | Warm and Stylish Cardigan

£39.95

£39.95 ~~£89.95~~

SAVE 55%

Discover the Matilda Cardigan, where cozy warmth meets vibrant elegance. This exquisite piece is designed...

-50%

Olivia | Chic Cozy Cardigan

£39.95

£39.95 ~~£79.95~~

SAVE 50%

ELEVATE YOUR LOOK WITH VIBRANT ELEGANCE The perfect blend of color and comfort, this cardigan...

-50%

Charly | Everyday Warmth Pocket Cardigan

£44.95

£44.95 ~~£89.95~~

SAVE 50%

Embrace Every Moment in Style Discover the Charly everyday warmth cardigan, where cozy elegance meets...

-56%

Daria | Lively and Cozy Cardigan

£34.95

£34.95 ~~£79.95~~

SAVE 56%

Embrace Every Moment with Vibrant Elegance Discover the Daria cardigan, where comfort meets color. Crafted...

-50%

Ava | Chic Cozy Vest

£34.95

£34.95 ~~£69.95~~

SAVE 50%

ELEVATE YOUR LOOK WITH A TOUCH OF COLOR Transform your wardrobe with a vest that...

-50%

Leana | Leopard Autumn Vest

£39.95

£39.95 ~~£79.95~~

SAVE 50%

ELEVATE YOUR LOOK WITH BOLD STYLE Transform your wardrobe with a piece that combines striking...

-46%

Shirley | Everyday Cozy Cardigan

£39.95

£39.95 ~~£74.95~~

SAVE 46%

ELEVATE YOUR LOOK WITH EFFORTLESS STYLE Experience the perfect blend of comfort and elegance with...

-50%

Michelle | Elegant Teddy Jacket

£49.95

£49.95 ~~£100.00~~

SAVE 50%

Elevate Your Wardrobe with the Michelle Teddy Jacket! The Michelle Teddy Jacket is the perfect...

-50%

Mia | Versatile Cozy Cardigan

£39.95

£39.95 ~~£79.95~~

SAVE 50%

ELEVATE YOUR LOOK WITH EFFORTLESS SOPHISTICATION Experience the perfect blend of warmth and style with...

-33%

Mia | Versatile Chic Cardigan

£40.00

£40.00 ~~£60.00~~

SAVE 33%

ELEVATE YOUR LOOK WITH TIMELESS ELEGANCE Discover the perfect blend of classic sophistication and modern...

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Loved By Our Customers

See how women across the UK bring their Lily & Mayfair pieces to life.

“Warm, classic and so easy to style. I love that it still looks smart when I’m out walking the dog. The quality really stands out.”

Rachel — Berkshire Verified purchase

Wearing the Lily | Cambridge Wool Check Coat

“Warm, flattering and a bit of fun! The floral pattern always gets compliments when I pop out.”

Nicola — Oxfordshire Verified purchase

Wearing the Daisy | Fleece Flower Sweater

“Such a cheerful colour, and beautifully soft. It brightens my day every time I wear it!”

Sandra — Bath Verified purchase

Wearing the Elizabeth | Cozy Cardigan

“The softest fleece I’ve ever owned, I reach for it every chilly morning. So cosy and still smart enough for errands.”

Janet — Kent Verified purchase

Wearing the Daisy | Fleece Flower Sweater

“A timeless coat that makes every outfit look put together. I love how it feels like quality without being heavy.”

Alison — Costwolds Verified purchase

Wearing the Elainne | Timeless Elegance Button Coat

“Simple, soft and so easy to wear. The fit is lovely and the colour goes with everything. I’ve been wearing it on repeat!”

Charlotte — Surrey Verified purchase

Wearing The Seraphine | Warm Neck Jumper

“I love how cosy this feels without being too heavy. Perfect for mornings in the garden with a cup of tea.”

Helen — Warwickshire Verified purchase

Wearing the Lia | Elegant Comfort Neck Jumper

Knitwear

CARDIGANS

JACKETS

DRESSES

Tops

Sets & Jumpsuits

Footwear

Bags & Accessories

More Of What Our Customers Say

Excellent 4.7/5

Based on 862+ reviews

Always good quality clothes. Once I had a problem with an article, on which I was helped very quickly and correctly by the customer service.

Verified

Mabel Sutherland

2 days ago

I’ll admit I was hesitant at first, but Lily & Mayfair exceeded expectations. The quality is excellent, and I felt really looked after as a customer. A refreshing experience compared to bigger retailers.

Verified

Sophia Weston

1 day ago

The sizing was true to size, which made the outfit very comfortable to wear.

Verified

Emily Kingsley

12 hours ago

Initially I was a bit skeptical to buy from facebook but this store has made me reconsider, the quality of the products is noteworthy and the communication with support is quick and effective

Verified